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When research raises concerns, we think it's long past time we listen. Which is why, at Prima, we are committed to using 100% clean ingredients rather than the toxic but...

Is your skin going through a rough patch? Whether it’s constant breakouts or visible dryness, we’ve all been there. There are many factors that contribute to our skin’s health, but...

Hot showers feel good, but are they good for your skin? According to dermatologists, hot water may actually strip skin of moisture, weaken its natural protective barrier, and lead to...

Healthy, clear skin starts from within. Learn what foods to eat and what to avoid according to the clear skin diet plan.

Discover what the skin barrier is, why it matters, and how Prima supports it with clean, plant-based skincare and wellness solutions from the inside out.

Dr. Jeff Chen MD, MBA, is a physician, scientist, and impact entrepreneur.  We revisit this landmark interview from three years ago, where we had the pleasure of speaking with Dr....

Discover the soothing benefits of Epsom salt baths—from easing muscle tension to calming the mind. Learn the history, science, and why Bath Gems elevate this timeless wellness ritual.

Meet the miracle ester that mimics your skin's natural oils. Learn about the benefits of jojoba oil for skin and hair, as well as how to harness its therapeutic properties...

Cramping, bloating, and cravings. Many women know the physical shifts that come with specific phases of their cycle. However, few of us realize just how much hormonal fluctuations also affect...

From the hands of ancient healers to the labs of modern scientists, helichrysum is a timeless botanical with remarkable promise. Also known as the immortelle flower, this golden bloom from...

Do you experience puffy skin in the morning? Learn how to reduce facial swelling, inflammation, and water retention with topical and internal natural remedies.

The seasons change, and your skin care should too. By tuning into the rhythm of the seasons and supporting your skin's changing needs with gentle, plant-based formulas, you can keep...