100% CLEAN. 0% QUESTIONABLE.
We are purity pioneers. Science champions. Leaders in natural innovation committed to upholding the wisdom of plants. And it’s in our DNA to beunapologetically strictabout our safety standards.
Your health and safety are our top priorities. We believe there’s nothing more important than the ingredients we use — they are the meticulously chosen backbone of our thoughtfully crafted formulas.
Every Prima product is naturally sourced and obsessively tested. We have exceedingly high standards; our industry-defining commitment to transparency, purity, accountability, traceability and safety goes far above and beyond what is legally required in the United States and EU. And we would accept nothing less.
At Prima, CLEAN means product formulations made without harmful, questionable or harsh ingredients. That means NO ingredients known to be carcinogens, reproductive toxins, neurotoxins, developmental toxins, endocrine disruptors, or that cause organ toxicity, DNA or cell damage or environmental harm.
Our industry-defining Restricted List of 2800+ questionable chemicals and materials we choose not to use — many of which have potential for health, eco-toxicity and/or contamination concerns — reflects this purity commitment to you.
We continually push ourselves, and challenge the industry, to do more, and to do better. This rigorous screening effort is ongoing and never stops, as science, regulations and ingredient data continues to evolve. And we will continually monitor and survey international regulatory bodies, regulatory experts and scientific researchers in the field of toxicology, epidemiology, and sustainability for substances linked to adverse health effects.
Lastly, while all of our ingredients are sourced with a high standard of safety and quality in mind, it is well recognized — and accepted by regulatory authorities around the world — that incidental, extremely low trace levels of a chemical may inadvertently be introduced in a product due to the complexities of the supply chain and manufacturing process. At Prima, we work incredibly hard to minimize — but unfortunately, can’t eliminate — the potential that a product may contain trace levels of a chemical. With our testing protocols, we are focused to ensure the incidence of this is as minimal as possible.