EWG Verified™

EWG VERIFIED™ is an independent third-party certification that verifies that personal care products meet the Environmental Working Group’s (EWG) strictest health, safety, and transparency standards.

The mark ensures that the product avoids EWG’s chemicals of concern (ingredients with health, ecotoxicity and/or contamination concerns), provides full ingredient transparency and disclosure, and is manufactured according to good manufacturing practices. Prima is proud that five out of our six topical products have achieved EWG VERIFIED™, and to be the first hemp CBD brand to achieve the certification.


Certified B Corp

Prima is proudly a certified B Corporation — as we meet the highest standards of social and environmental performance, transparency, and accountability. And we have gone through a rigorous verification, vetting, and assessment process to validate these standards. Certified B Corps are purpose-driven businesses that balance people, planet, and profit, and are legally required to consider the impact of our decisions on workers, customers, suppliers, community, and the environment.

Since our founding in 2018, Prima has operated as a “PBC” (Public Benefit Corporation), and we now join the B Corp community alongside a growing global movement of responsible brands and innovative business leaders redefining the rules and using business as a force for (more) good. Prima has proudly achieved the highest score of any hemp CBD brand to garner this certification.


Certified Climate Neutral

We are a certified carbon-neutral business, now and forever, and have offset over 100% of our carbon impact by investing in projects that combat the climate crisis through verified reforestation (via the efforts of CarbonFund.org), clean energy development and other solutions.

We are proud to have our carbon neutrality efforts certified by Climate Neutral, an independent nonprofit organization working to accelerate the transition to a low-carbon world by verifying that brands measure, offset, and reduce carbon emissions across every part of their business.


Certified Plastic Neutral

Prima is proud to be certified Plastic Neutral by partnering with rePurpose Global to fund the collection, processing and recovery of nature-bound plastic waste. For every product we sell, we will remove and recover twice as much plastic waste from the environment as is used across our packaging and operations. By taking this bold commitment, Prima is able to go beyond net-zero, with every purchase carrying a Negative Plastic Footprint.  In addition to reducing our plastic use wherever possible, this partnership with rePurpose Global allows us to fund cutting-edge recycling, support ethical wages for marginalized waste workers in Ghana, and ultimately reduce plastic leakage into landfills and waterways. Prima truly believes in the power of brands to effect lasting change.


Detox Project

All Prima products are certified Glyphosate Residue Free. The nonprofit Detox Project’s certification verifies that products do not contain glyphosate, the world’s most common pesticide linked to severe human and environmental harm. Products are tested by a third-party ISO 17025 accredited laboratory to ensure they do not contain glyphosate residues down to government-recognized limits of detection (LODs) for food, commodity and supplement samples (usually 0.01 ppm), and lower levels than default government Maximum Residue Limits (MRLs) in the European Union and Japan.

We are proud that our entire line is certified, and has been since launch.


Leaping Bunny

Formed by the Coalition for Consumer Information on Cosmetics (CCIC), the internationally recognized Leaping Bunny logo certifies companies to a single comprehensive standard against animal testing. The Standard, short for the Corporate Standard of Compassion for Animals, mandates that a company does not conduct, commission, or be a party to animal testing of any cosmetic and/or household products including formulations and ingredients of such products. The company also complies to not purchase any ingredient, formulation, or product from any Third Party Manufacturer or Supplier that conducted, commissioned, or had been party to animal testing on said ingredient, formulation, or product.

Prima is proud to have our entire line of topicals certified animal-testing free by the Leaping Bunny standard.


Green America Gold Business

Green America certifies businesses that are environmentally responsible in the way they source, manufacture, and operate. As a certified business, a demonstrated commitment to social equity and well-being of workers, customers, suppliers, and the greater community is required, as well as continually improving and tracking progress with radical transparency and embedding social responsibility into the DNA of their company.

Prima is proud to be a certified Green America Business at the highest level — GOLD — and is the first hemp CBD brand to achieve this certification.


Hemp Industries Association

Since 1994, the Hemp Industries Association (HIA) has represented more than 1,500 farming and business members in the hemp sector. Hemp is one of our planet's most important natural resources, and in partnership with the HIA, we advocate for the whole plant.

The HIA stands for the fair and equal treatment of industrial hemp and its opportunities in agriculture and in the marketplace. The Association is dedicated to education, industry development, and the accelerated expansion of hemp world market supply and demand but is focused on the rebirth of the hemp industries in the US. We are proud to have been a member since our incorporation in 2018.


Better Business Bureau Accredited

The Better Business Bureau (BBB) is a nongovernmental organization designed to enhance marketplace trust. To be accredited, BBB ensures that the business meets accreditation standards, which include a commitment to making a good faith effort to resolve any consumer complaints. The Code is built on a set of principles that summarize important elements of creating and maintaining trust in business.

Prima is proud to have been accredited since our product launch in 2019 and to have achieved the highest rating of A+.