Roll out of bed, stumble into the bathroom, and the first thing you see staring back at you is a tired, puffy face in the morning. Nothing can hit your self-confidence harder. So early in the day, this moment can feel impossible to bounce back from.
Overnight fluid retention and a noticeable puffiness are all-too-familiar experiences for many of us. But there is a way forward. The good news is that there are simple, natural methods to reduce facial puffiness without pricey facials or invasive treatments.
Drinking more water, getting more sleep, and using easy at-home techniques like facial massage can all make a big difference in the signs of water retention on your face. These tried-and-true methods work from the inside out to help you feel and look much more refreshed and ready to face the day.
But it’s important to understand the underlying causes of puffy skin, so let’s cover the basics.
What Causes Facial Swelling?

At some point in our lives, we have all looked at our reflection in the mirror and asked ourselves, "Why is my face puffy?"
Facial swelling, a.k.a. puffiness, can result from a wide range of issues. Even for medical professionals and dermatologists, it can be challenging to uncover the root problem (or, as is often the case, problems) that leads to a puffy face in the morning. But here are just a few of the most common lifestyle areas that lead to facial swelling:
1. Diet and Hydration
Diets high in salt and processed foods can encourage the body to retain water, leading to a swollen or puffy face. Additionally, if you don't drink enough water, this can further complicate matters as the body tries to conserve the water it does have, typically around the eyes and cheeks. Alcohol is yet another trigger linked to increased dehydration, fluid retention, inflammation, and more.
2. Sleeping Habits
There is a fine balance between too much and too little sleep. If your sleeping habits fall too far in either direction, it may result in a puffier appearance around your face. Your sleeping position can also impact water retention, especially if you sleep with your face pressed against a pillow. This downward direction and pressure can encourage fluid pooling within facial tissues.
3. Stress
TikTok tells us all about "Cortisol Face," a visible puffiness thought to be related to stress. Realistically, stress-related facial puffiness doesn't come from one or two bad days at work but a prolonged, chronic state of stress characterized by constantly elevated cortisol levels in the body.
Considering a quarter of Americans reported an average stress level between 8 and 10 out of 10 in 2023, a puffy face may be one of the more visible signs of an underlying chronic stress epidemic. One that is staring us right in the face.
Other Causes
An unhealthy diet, dehydration, poor sleep quality, and stress are just the tip of the iceberg. If you are experiencing a visibly puffier face, it may be related to anything from allergies to certain medications to a more serious medical concern.
Which is another critical point. If you have noticed chronic puffiness that doesn't improve with dietary changes, hydration, and better sleep, you'll want to make an appointment with your healthcare provider to ensure it's not a symptom of an underlying medical issue.
Lifestyle Solutions for Reducing Facial Puffiness
Serious concerns aside, most of the common causes of facial puffiness can be managed with a few simple lifestyle changes.
Staying hydrated, getting consistent sleep, and eating a balanced, low-sodium diet may not be groundbreaking, but they are nevertheless powerful tools for reducing inflammation and water retention.
Because sometimes, the most effective solutions are the most obvious. If you commit to the basics, over time, your skin — and your overall health — will shine with the results.
Step 1: Get Hydrated

Hydration is the foundation upon which everything else is built for both our internal and external well-being. Water is essential for all bodily functions, including radiant, healthy skin. The epidermis is the largest organ in the human body, and it relies on water to help maintain its elasticity, protective barrier, and soft appearance.
Your lymphatic system also relies on adequate hydration to circulate lymph fluid, which plays a crucial role in removing toxins and waste from tissues. Proper circulation helps reduce water and fluid retention.
All of which is to say, it's time to focus on drinking more water daily. On average, women should drink at least 2.7 liters of water per day and men at least 3.7 liters. Grab your giant two-liter water bottle and get hydrated.
Step 2: Eat Fresh, Anti-Inflammatory Foods

Your skin's appearance is often a direct reflection of your diet. With hydration taken care of, it's time to consider the implications of how your dietary choices can lead to a puffy, tired-looking face each morning.
If you ask a dermatologist about diet, they will inevitably tell you to ditch ultra-processed foods and reduce your sodium intake. Additionally, you'll want to avoid beer, wine, and spirits because alcohol leads to inflammation and water retention.
With these non-negotiables out of the way, you can then focus on infusing your daily diet with fresh, nutrient-rich ingredients. Better yet, seek out foods rich in anti-inflammatory effects, such as leafy greens, berries, salmon, avocados, and colorful fruits. While dietary changes won't reduce puffiness overnight, with consistency, a healthy diet yields long-lasting results, both inside and out.
Bonus Tip:
Herbal teas are like a cup full of oral skin care. Not only do herbal teas contribute to your daily water goals, but they may also help reduce the signs of bloating around your face.
For example, dandelion tea is a natural diuretic with anti-inflammatory properties, while green tea, chamomile, and turmeric-infused teas may offer an added anti-inflammatory boost.
Step 3: Get More Sleep

If you've ever had a rough night of sleep, you know just how quickly it shows on your face. Sleep and stress are deeply connected. Lack of sleep disrupts the hypothalamic-pituitary-adrenal (HPA) axis, ultimately leading to cortisol (a stress hormone) dysregulation and systemic inflammation.
Prioritizing high-quality sleep can help your skin and stress hormones recover. On average, sleep experts suggest that the average adult needs between seven to nine hours of sleep a night.
Create a calming bedtime routine: Dim the lights, turn off screens, take a warm bath, and set the stage for a restful night. A consistent, supportive sleep environment is essential for all aspects of our health, including radiant, youthful skin.
Skincare Solutions for Reducing Face Puffiness
Beyond the basic lifestyle changes, can you do more to get rid of persistent facial bloat? There are several techniques you can incorporate into your skincare routine to reduce the puffy look and help with the appearance of the dreaded TikTok-labeled "Moon Face."
Try a Gua Sha Massage for Lymphatic Drainage

If you've never heard of Gua Sha massage, it's an ancient healing technique rooted in traditional Chinese medicine (TCM) that has more recently gone viral on social media, specifically for its ability to reduce the appearance of a puffy face. It's a practice that dates back to the Paleolithic era, and for good reason.
A Gua Sha massage begins with a smooth, curved jade stone that is gently pulled in sweeping motions along the face and neck. When used with soothing skincare products, the technique is believed to help move lymphatic fluid, reduce fluid retention, and promote a more sculpted, refreshed appearance.
How To Use Gua Sha

Give yourself a Gua Sha facial treatment a few times a week with Prima's Jade Renewal Stone. Designed to tone, de-puff, and relieve tension, you'll want this practice in your skincare toolkit.
- Cleanse and apply a nourishing oil like our CBD-rich Night Magic to help the stone glide smoothly.
- Hold the Gua Sha tool flat (parallel to your face) and use gentle yet firm strokes.
- Glide the stone upward and outward. For example, from your jawline toward the ear, under your nose toward the ear, and from the center of your forehead outward. Repeat each motion 3–5 times.
- Avoid using too much pressure, and always use a cream or oil to avoid excessive rubbing of the skin. Remember, a Gua Sha massage should feel soothing, not harsh.
Try Cold Therapy To Reduce Inflammation
It turns out cold therapy is just as beneficial to your skincare routine as it is for the rest of your body. But unlike a cold plunge, you don't need to invest in a full ice bath setup to try it on your face.
The idea behind cold facial therapy as a skincare technique is that cold temperatures slow down cellular metabolism and help decrease the production of inflammatory mediators, such as histamines and cytokines. Cold therapy also naturally constricts blood vessels, thereby reducing blood flow and minimizing fluid accumulation.
Altogether, this results in reduced facial inflammation, refreshed skin, and a noticeably more rested appearance.
How To Use Cold Therapy in Your Routine
There are, of course, dedicated cold therapy products out there, like refrigerated face and eye masks or ice rollers.
But chances are you'll also have a few items at home that can achieve the same results. Think spoons and damp face cloths stored in the coldest part of your refrigerator. Just remember to wrap frozen tools in a soft cloth to avoid direct contact with your skin.
- In the morning, cleanse your face as you normally would.
- Apply cold therapy (ice roller, chilled spoon, or mask) for 1–3 minutes, focusing on areas prone to puffiness (the under-eye area, cheeks, jawline).
- Pat skin dry if needed.
- Continue with your regular skincare routine, including serums, moisturizers, and sunscreen, as usual.
From the Inside Out: A Holistic Approach To Get Rid of a Puffy Face

Facial puffiness and excessive water retention around the cheeks and jawline are common concerns. These all-too-visible signs stem from a number of causes, whether it's a lack of sleep, an unhealthy diet, excessive stress, or something more.
But in most cases, a few simple holistic practices can make a big difference in what you see in the mirror every morning. Hydration, healthy anti-inflammatory foods, and sleep support your skin from the inside out. Combined with gentle rituals like Gua Sha and cold therapy, you'll be feeling and looking refreshed in no time.
Listen to your body, treat your skin with care, and build habits that support your wellness from every angle. Explore Prima's wellness products—thoughtfully formulated to enhance your skin care routine and nurture that natural, radiant glow from the inside out.
Disclaimer
The information provided in this content is for general knowledge and educational purposes only and should not be considered medical advice. Our products are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Individual results may vary. Always consult with a qualified healthcare professional before using CBD or any hemp-derived products, especially if you have underlying health conditions, are pregnant or nursing, or are taking prescription medications.